PRODUCT & THERAPY AREA TRAINING

PMA understand not only your marketing needs but the importance of your marketing and sales professionals having a full and in-depth understanding of your products, especially for pre-launch training

PMA specific product and therapy area training services include:

• Disease area and market training
  • Disease background
  • Unmet market and customer needs
  • Current treatment options and competitive landscape
  • Limitations of current therapies and market opportunities for your brand
• Specific product training for marketers
  • Competitive and differential analysis
  • Clinical trial programmes and strategy
  • Positioning strategy and key messages
  • Life-cycle management
• Sales Training
  • Sales strategy for launch
  • Key customer segmentation — key stakeholders and customers
  • Targeting and physician profiling

PMA has expertise in many therapy areas, including:

Whether delivered in the classroom, as online manuals, or in the form of interactive e-learning modules – or any combination of these – PMA can work with you to find a training solution that delivers excellence in product and therapy area knowledge for both your marketing and sales teams.