PMA evaluates specific marketing and sales roles and, in discussion with the client, clarifies the key responsibilities and expected outputs for each role. By defining key responsibilities PMA then develops the functional competencies in detail for each role. These functional competencies may be further divided into:
The competency assessments are:
For each of the tailored competencies a series of specific questions are created with a scale of skills level for participants to complete.
PMA provide detailed analysis and recommendation reports from the skills and competency audits