MARKETING ASSESSMENTS
Assessment & Development Centres
Tailored Commercial Training and Consultancy
for the Pharmaceutical Industry
for the Pharmaceutical Industry
for the Pharmaceutical Industry
PMA develop and deliver marketing assessment and development centres with our team of trained Marketing Assessors.
PMA utilise real-life Brand case-studies to develop 2-day centres that typically assess the marketing competencies and potential of Brand Managers and Directors.
The 2-day workshops include exercises and simulations where participants role-play Global Brand Directors preparing for Global Brand launches and develop brand strategies.
PMA have developed marketing case-studies for a variety of brands in various therapy areas:
- Cardiovascular
- Diabetes
- Oncology
- CNS
- Depression
- Schizophrenia
- Gastrointestinal
- Anti-infectives
- Pain